IBM SoftLayer pulls in the startups that are running Amazon Web Services, Rackspace

The Softlayer structure of IBM and free internal networking wins the hearts of those who have converted, but there’s still a long way to go for it in the world of startups that are obsessed with AWS.

The cloud team of IBM has tried their best at proving to startups that its services of SoftLayer infrastructure and platform of BlueMix are up to par. It provides economical options to Amazon Web Services, Rackspace and many more.

Coming close to the end, IBM hosted a [email protected] event in San Francisco this week to show off their goods in a sea of startups. And it’s showing a few customer wins as proof points for SoftLayer momentum; MutualMind, which helps businesses monitor customers’ social networking interactions, and Vivocha, a customer engagement SaaS product.

Addison, Texas–based MutualMind is moving the bulk of its workloads to SoftLayer from AWS and Rackspace, said CEO Babar Bhatti. An important reason was SoftLayer’s flexibility regarding providing both bare metal servers for I/O intensive workloads and cloud capabilities, with better service than the incumbent providers.

Federico Pinna who is co-founder and CTO said that a hand-picked IBM case study Vivocha, moved part of its service which is batch data processing and CPU-intensive tasks, from AWS to Bluemix. But his company, similar to many others, will use more than one cloud, parts of Vivocha’s work are still on AWS and Microsoft Azure. Pinna was impressed with how Bluemix lets his company scale swiftly and release iterations and new features very quickly and supports all the key Node.js and MongoDB technologies.

I found a few other account startups that weren’t reference related moving toSoftLayer at least partially. A big pro was that SoftLayer offers free private networking across all its data centers, which is one of a kind, in accordance with Server DensityCEO David Mytton. In the end that could mean important savings for growing companies.

CTO Harry Marr said that a London based online payment company which is called GoCardless,  moved from Rackspace to SoftLayer early in the year. Also he said Rackspace, didn’t give his company control over virtual machine placement and as a result of this his VMs usually ended up on the same physical servers, this consequently led to problems. He adds our infrastructure was built to handle partial failure, but rather than losing a server here and there, we would usually löse a whole bunch at the same time.

The company currently runs basically on the metal boxes of SoftLayer. He said the following in regards to this issue; for the same overall cost we are able to handle many times more load than we used to. We have also increased dependability in an immense way, we haven’t had a single outage caused by infrastructure since the migration. Although there have been setbacks, of the problems; a few times GoCardless needed more capacity and SoftLayer could not provide the needed hard drives or RAM. Although all in all, he is pleased with this move.
The hold Amazon has on the world of startups will be a tough habit to end.

Besides these examples, IBM has a long way to go in order to produce important numbers of startups off of AWS and Rackspace. Amazon especially, grew with the startups that came to it for the last seven years, and for every case study of IBM, AWS probably has many many more. Also AWS is very fast. Be ready fort he arrival of new services at AWS Re:Invent in the month November.

Although AWS isn’t the only one left in the field anymore. It is faced with competitors who are funded well inGoogle and Microsoft and many other IT contenders such as IBM, HP and many others. All of which are selling their own clouds as more friendly with enterprise than the cloud alternatives of the public.

Google is obviously eager to use the tools of Amazon against them, last week it said it would give qualified startups $100,000 in free Google Cloud resources.

Mytton said that although IBM Softlayer is not without its advantages, such as the hybrid infrastructure that was mentioned before, a mature set of products and credibility in running large-scale workloads. He also added that WhatsApp ran on SoftLayer before Facebook even obtained it. That’s a pretty big thing to do.

Although IBM also needs to keep proving that its cloud infrastructure is not a sideline or a vehicle in which to use up other IBM IP assets.

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